September 26, 2012

iROKO Partners and Rancard join forces at Nigeria Com

iROKO Partners, the world’s leading online distributor of Nigerian movies and music, will be partnering with Rancard at this year’s Nigeria Com. Rancard is a leading provider of cloud-based software for mobile content discovery and delivery, focused on Africa.

iROKO Partners and Rancard will be hosting a panel discussing  "Monetizing the VAS Opportunity in Africa by Connecting Audiences with Relevant Content". The joint panel is being held on the morning of Thursday 27th September. Rancard will be discussing the opportunities within mobile, how to solve the problem of content discovery and, importantly, how to increase content sales and average revenue per user (ARPU) through delivering relevant content. iROKO Partners will be exploring the opportunities that present themselves when working along side Rancard, who will be handling the company’s content discovery, monetization and future projects.
iROKO Partners has a number of online and mobile platforms for iROKOtv+, its Nollywood movie platform, and digital music platform, iROKING – both of which will require mobile payment solutions on a global scale.

Speaking on the panel will be iROKO Partners’ Head of Marketing & Analytics, Lanre Akinlagun: “We’re thrilled to be partnering with Rancard on this event. Mobile payment solutions is critical to what we’re doing on a global scale and we’re looking forward to inputting into the ongoing discussions, as well as hearing what others in the tech and communications world in Nigeria have to contribute.
Commenting on the partnership, Ehi Binite. Chief Product Officer of Rancard, “we are excited to be at Nigeria Com and look forward to sharing insights together with our partners on the amazing opportunities that the emerging mobile social graph presents to content creators and distributors and the opportunities these present.”

Nigeria Com will is being held from 26-27 September 2012 at Eko Hotel & Suite, Victoria Island, Lagos, Nigeria.

Company Profiles:

iROKO Partners
Launched in December 2011, iROKOtv is a subsidiary of iROKO Partners, Africa’s largest, legitimate distributor of Nigerian film and music entertainment with key partnerships with the likes of Facebook; iROKOtv viewers can login via their Facebook account, and is YouTube’s largest African partner. iROKO Partners is expected to increase its viewers to over 250 million in 2012 across its brands iROKOtv, iROKING (the “Spotify of Africa”), Nollywood Love and iROKtv, Africa’s answer to “E!”.
In April 2012 Tiger Global, a New York-based private equity and hedge fund run by an early investor in Facebook and Zynga, led two $4 million rounds of investment into iROKO Partners, in one of the largest ever fundraisings into a West African tech firm.  The funding will continue to be used to build iROKOtv’s library and to continue working directly with Nollywood production houses to buy the higher prices for the online licenses to Nollywood films which enables them to better monetize their content and to reinvest in making more, higher quality productions. | | @iROKOtv

Rancard Solutions Limited is a software company, focused on delivering the world's leading brands to relevant mobile audiences across Africa. The company was founded in 2001 by Kofi Dadzie and Ehizogie Binitie. Rancard’s platform, launched in 2007, is a highly reliable and scalable multi-channel, cloud delivery platform. The cloud processes millions of mobile transactions across several networks bridging the gap between mobile subscribers and the content and services they desire from numerous leading brands. For more information, visit

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