The Charlatans by iamISIGO, the urban apparel line from iamISIGO was established in October 2010. The line is owned and managed by Oritsegbubemi Ogisi aka Bubu Ogisi.
“A charlatan (also called swindler or mountebank) is a person practicing quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretense or deception”
The designer maintains that the name was inspired from the fact that we all have a little pretence and quackery in all of us so the line represents that little bit of pretence in us. The Charlatans feature 8 different characters -
Frankie is the cool guy everyone loves him
Freddie is the simple nice guy
Sammie is the punk rock “go getter”
Amy is the cute girl who believe she’s a princess
Dolly is a cross between a diva and a gives of an attitude
Sandy is the no holds girl she gets what she wants when she wants
The black and white twins, Pierre and Peter. The irony being Pierre is Peter in English
More characters are being made at the moment that would be released in October 2011 for spring/Summer 2012 collection.
At the moment the label is looking at the South African and Japanese urban (street) fashion industry, and ways to carry the Charlatans by iamISIGO into those markets. The line would be featured on Karmaloop
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The Charlatans by iamISIGO also deals in customized characters and have done characters for the 37th State film making company and are creating characters for Show Dem Camp (Nigerian Hip hop group).
Culled from my Oga at onenigerianboy
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